From 2016 to 2020, I ran the ads for a consumer advice website in the harsh consumer-goods market in the U.S.A. I had no choice but to (sucessfully) compete against Walmart, Lowe's and Home Depot (in certain categories... I will show you proof over a call), and I even occasionally beat Amazon with its own money (We earned affiliate fees from sales on Amazon). It was so tough, but so formative that, frankly, the way Google Ads players behave in the Quebec/Canada market seems childish to me.

The key to winning at Google Ads is controlling the kind of keywords your ad shows for (That's called adding negative keywords). Almost everybody in the industry knows it, but 98% of campaign managers procrastinate on it, but I have an assistant, Beatrice, who loves doing that and she uses a great tool to do it efficiently, so we focus a lot on that. That's how we can bring great results on a shoestring.

Big agencies? They'll need a big budget to put you on smart bidding (which loses a lot of money as it learns), they'll put a novice on your account who doesn't care and they'll vaguely check the search queries occasionally. How do I know? I've talked to agencies while doing research on the topic and I even spoke with an agency owner who didn't even know what negative keywords were. The level of incompetence in big agencies is horrifying.

Did you know an ad can generate twice as many clicks as another one on the same topic? Sometimes, just changing a few words makes people want to click more and measuring that is called “scientific advertising.”

I have reached an extreme ability at writing ads by combining my skills as a former journalist, programmer, and 24-year experienced web marketer. And here's why even expensive agencies can't beat that: In this employee-scarcity market, they have to hire novices and train them. Novices can reach a certain level, but not my level.

Surprise! There are 4 reasons, not just 3. Indeed, I'm so convinced of the superiority of my approach that, if your ad budget appears reasonable for your industry, I'll promise to beat your competitors (just as in the results shown above) in Google's “Auction Insights” within two months or your money back, no kidding! The fine print? Well, your budget needs NOT be insanely high, but sufficient for the goals you are chasing. If you are currently running ads, chances are I'll do it on the same or a lesser ad budget. Talk to me now, I'll tell you what I think your possibilities are.